💡 Vendor Success Tips of the Week

🎯 Vendor Tip 1️⃣:  Signage That Sells — Why Your Booth Needs a Voice 

Signs aren’t optional — they’re your booth’s voice when you’re helping another customer or someone is still deciding if they want to stop. Good signage can do three things instantly:

1. Tell people what you sell

2. Show how much it costs

3. Communicate your brand personality

Customers are visual shoppers. When signs are clear, visible from a few feet away, and styled with your brand’s fonts, colors, or logo, you build trust before a single word is exchanged. And when pricing is easy to find, it removes the fear of “awkward sticker shock,” which is one of the top reasons people walk away without buying.

Here’s what to think about with your signage:

• ✅ Readable fonts – Skip cursive and go bold, especially from 6–10 feet away.

• 🎯 Consistent branding – Use matching colors, tags, or chalkboard styles.

• 💵 Clear pricing – No one should ever have to ask.

• 🧠 Highlight best sellers – Use small signs to call attention: “Customer Favorite” or “Limited Batch!”

• 🧲 Tell your story – A small “About Us” sign adds warmth and connection.

According to a study by Shopify, visual merchandising, including signage, can increase conversion by 20% or more when done well — especially at in-person events like farmers markets where attention is limited and decisions are fast.

📚 Source: Shopify Retail Blog – “How Visual Merchandising Can Help You Sell More”
👉 https://www.shopify.com/retail/visual-merchandising

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⏱️ Vendor Tip 2️⃣:  Ditch the Flat Table – Display Like a Pro      

One of the quickest ways to improve your booth and boost your sales is by creating texture and depth with your displays. A flat table with products lined up in rows is functional — but forgettable. People shop with their eyes first, and you want to invite them in visually.

Here’s how to level up your display game on a budget:

• 🪜 Go vertical – Use crates, wooden boxes, baskets, tiered stands, or folding shelves.

• 🎨 Mix materials – Wood, metal, fabric, and baskets create texture and warmth.

• ⬆️ Group by height – Put bestsellers or colorful items at eye level or above.

• 🧺 Create zones – Think in “collections” instead of rows. Create a theme or bundle look.

• 🌱 Add life – A plant, fresh flower, or seasonal accent can give a polished feel.

• 📸 Leave room for the eye to rest – Cluttered tables overwhelm the shopper.

Why it works: Displays that are dynamic and organized keep customers at your booth longer, which boosts the chance they’ll buy. Studies show people are more likely to purchase when they interact with items on different levels — it triggers curiosity and engagement.

📚 Source: Retail Minded – “5 Display Tricks to Increase Your Retail Sales”
👉 https://retailminded.com/5-display-tricks-to-increase-your-retail-sales/